Pickup trucks continue to dominate Canadian roads, especially in the Prairies, Ontario, and Atlantic Canada.
But in 2025, changing demand, electrification, and shifting price dynamics are reshaping the market.
Here’s what buyers need to know—and how to shop smarter this year.
Key pickup truck trends in 2025
1. Prices are stabilizing
- Used full‑size trucks (F‑150, Silverado, Ram 1500) have plateaued after years of inflation.
- Heavy‑duty models (2500/3500) remain in demand from contractors, holding stronger resale.
- Midsize trucks (Tacoma, Ranger, Colorado) are increasingly popular due to fuel efficiency.
2. Electrification enters the market
- Electric pickups (F‑150 Lightning, Silverado EV, Rivian R1T) are appearing in used listings.
- Resale values are volatile—battery range and charging infrastructure drive pricing.
- Plug‑in hybrid trucks (e.g., Ram 1500 Ramcharger) expected to bridge the gap.
3. Fuel economy pressure
- Gasoline trucks remain dominant, but fuel costs push buyers toward midsize and hybridized options.
- Diesel models still attract long‑distance haulers but face higher maintenance and emissions scrutiny.
4. Regional differences
- Prairies: Heavy‑duty trucks stay king.
- Ontario & Quebec: Demand shifting toward midsize and electrified pickups.
- BC: Higher interest in EV trucks thanks to provincial incentives.
5. Off‑lease supply growth
- A wave of 2021–2022 pickups is returning from lease in late 2025.
- Expect more inventory, especially in the half‑ton segment, improving buyer leverage.
Tactical advice for truck buyers
Shopping full‑size half‑tons
- Focus on 3–5 year‑old models for balance of price and features.
- Check for frame rust, towing package use, and service records.
- Consider Ford EcoBoost or GM’s 5.3L V8 for long‑term reliability.
Shopping heavy‑duty trucks
- Inspect suspension, brakes, and transmissions—many were worked hard.
- Budget for higher insurance and maintenance.
- Diesels hold value, but repair bills can be steep.
Shopping midsize trucks
- Best choice for city + light utility users.
- Toyota Tacoma continues to command a premium, but newer Colorado/Ranger models deliver value.
- Verify payload and towing capacity match your needs.
Shopping EV & hybrid trucks
- Prioritize range (≥400 km) and warranty transferability.
- Check charging network coverage in your province.
- Expect faster depreciation until infrastructure expands.
Buyer checklist
Before you shop
At the dealership
How Autodice helps truck buyers
Autodice simplifies the complex truck market:
- Post your Build with budget, size, fuel type, and must‑haves.
- Dealers bid for your business with transparent OTD offers.
- You can compare full‑size, midsize, heavy‑duty, and EV trucks side by side.
- Clear cards show dealer ranking vs. competitors—no hidden games.
This means you save time while forcing dealers to bring their best deals upfront.
Bottom line
In 2025, pickup buyers face more choice and more complexity than ever.
Prices are stabilizing, EVs are emerging, and off‑lease supply is improving.
With clear comps, disciplined tactics, and Autodice’s transparent bidding system,
you can secure the right truck for your needs—without overpaying.
